Selected results

Numbers first. Then the story behind them.

Every engagement starts with a specific problem and ends with a measurable outcome. Here are seven that show how.

$22.5B+
Pipeline created
£100M+
Capital raised
13
Markets entered
20+
Years experience
Start-up to Scale-up · Artificial Intelligence

IndiVillage

Ethical BPO struggling to articulate value. IndiVillage repositioned as AI-as-a-Service and built the revenue engine from scratch.

10x
ARR in 18 months
Situation
  • Pre-product-market-fit ethical BPO with no coherent messaging
  • Struggling to compete in enterprise AI market
  • No scalable sales process or pipeline
Approach
  • IndiVillage repositioned from "ethical BPO" to "AI-as-a-Service"
  • Ethical sourcing narrative built as a quality differentiator
  • Scalable marketing-to-sales process created and deployed
  • Marquee deals closed while building the commercial team
Impact
  • £3.5M to £35M ARR in 18 months
  • Blue-chip enterprise client wins including Taranis
  • AI-powered sales process deployed at scale
  • 4+ active workstreams expanded from single-client relationships
Fractional CMO Growth Marketing Partnerships
Start-up to Scale-up · Healthcare Robotics

Machani Robotics

Cutting-edge humanoid robot with no market presence. Machani built its go-to-market, partnerships, and global profile from zero.

15
Partnerships from scratch
Situation
  • Cutting-edge humanoid technology with no established market presence
  • No go-to-market framework or commercial pathway
  • Complex healthcare regulatory environment
Approach
  • Market positioning and compelling narrative developed
  • Selective GTM targeting care operators, investors, and policymakers
  • Trial-to-contract commercial pathway architected
  • International profile built through keynotes and media
Impact
  • NVIDIA and Google partnerships initiated and built
  • Cold start to active care home trials in under 6 months
  • CNN 30-minute feature segment
  • Invited to Skills for Care national AI summit
PR & Reputation Partnerships Growth Marketing
Start-up to Scale-up · Telecoms

Truphone

30-person startup with no revenue and a complex product. Truphone built the marketing function, the customer base, and the path to exit.

£100M+
Funding raised
Situation
  • 30-person startup, no revenue, complex telecoms product
  • No marketing function, no brand, no sales process
  • Competing against global telco giants
Approach
  • Truphone built its marketing team from zero, scaling to 80 globally
  • Marketing-to-sales process created for 13-country rollout
  • Positioned vs telco giants on agility and service
  • Marquee enterprise clients secured through demand generation
Impact
  • £100M+ funding raised
  • £12M ARR from zero
  • JP Morgan and CitiBank won as clients
  • Successful exit
Fractional CMO Growth Marketing
Start-up to Scale-up · Climate Finance

XTCC

Launch a trustless carbon credit system in 90 days — from initial idea to the global stage at COP28.

$6B
SWF pipeline
Situation
  • New carbon credit verification system needed to launch before COP28
  • 90 days from concept to global stage
  • Required institutional credibility with sovereign wealth funds
Approach
  • XTCC developed a full brand and asset suite for Davos and COP28 launch
  • SWFs and institutional investors convened in Dubai
  • Financial Times coverage secured
  • Positioned for Deutsche Borse listing
Impact
  • Won "Best Innovation" at COP28 opening ceremony
  • Convened SWFs allocating ~$1tn — secured agreement to principles
  • World Bank, IMF, and PIF engagement
  • 12 funds signed to framework agreement
PR & Reputation Partnerships
Enterprise Transformation · IT & Services

Dell & Atos

Two 30-year rivals with longstanding antipathy. Others had tried and failed. The brief: create a joint go-to-market that works.

$3.5B
Incremental pipeline
Situation
  • 30-year rivals with deep organisational antipathy
  • Previous attempts at collaboration had failed
  • Needed unified go-to-market targeting Fortune 500
Approach
  • The partnership developed a new joint value proposition through cross-company collaboration
  • Integrated sales enablement programme built across both organisations
  • ABM programme developed targeting Fortune 500 accounts
  • £100M Trade Credit division launched
Impact
  • $3.5B incremental pipeline created
  • Atos became Dell's number one global partner
  • Partner method adopted as best practice across Dell
Partnerships Growth Marketing
Enterprise Transformation · Energy

Shell

Excluded from key national oil company contracts. A reputational problem that required a 36-country solution.

$19B
Resource access unlocked
Situation
  • Excluded from key contracts due to reputational challenges
  • Insight: future voters' voices would give politicians new perspective
  • Needed narrative shift linking energy transition to stakeholder priorities
Approach
  • Shell originated Citizen 2050: a 36-country programme capturing youth perspectives
  • Narrative built linking Shell's transition strategy to youth priorities
  • International event series created amplifying youth voice
Impact
  • Won Shell's largest overseas extraction programme in a decade
  • Included in a previously closed competitive bid
  • Restored company reputation with key special publics
PR & Reputation
Turnaround & Exit · Professional Services

Flagship Consulting

A flat-lining consultancy under new leadership. Turned around, grown, and sold.

220%
Revenue growth
Situation
  • PR and communications consultancy with flat-lining revenue
  • Appointed Managing Director to turn the business around
  • Competing against established agencies with larger teams
Approach
  • Strategy, sales, and delivery rebuilt under owner-operator leadership
  • Team grown to 25 with 94% client retention
  • 27% EBITDA margin maintained through disciplined operations
Impact
  • 220% revenue growth from flat baseline
  • 27% EBITDA margin sustained
  • Successful sale to Selbey Anderson
Operator Credibility

Let's talk about what you're building

If you're a growth-stage company that needs senior PR, marketing, or growth leadership — not another agency relationship — let's have a conversation.

Let's talk

Fifteen minutes. No deck.

Fifteen minutes. No deck. Let's talk