PR that generates reputation and pipeline, not press clippings
Customers find you. Investors call you. Talent wants to join you. PR for Series B-C technology companies — visibility that converts, not coverage reports.
Fifteen minutes. No deck.
What you get
PR built around commercial outcomes — because coverage that doesn't convert is just noise.
Positioning that differentiates
Every AI company claims to be "revolutionising" something. You need the angle that actually matters — the positioning that makes journalists, investors, and customers pay attention.
Funding announcement PR
Series B and C announcements need more than a press release. Your round gets the narrative, the briefings, and the attention it deserves — with investors, customers, and talent.
Executive visibility
Your CEO should be the face of your category. Speaking opportunities, thought leadership, media relationships — built strategically over time, not opportunistically.
Competitive differentiation
In crowded markets, perception matters. You own a position in your space — through media, analyst relationships, and the strategic communications that shape how you're seen relative to competitors.
What a typical engagement includes
No long-term commitment required. The first conversation includes an honest assessment — your current visibility, competitive positioning, and specific opportunities.
Media landscape analysis
Who covers your space, what they care about, and how to reach them. No generic media lists.
Messaging framework
Clear, differentiated positioning you can use across all communications. Not a 50-page brand book.
90-day PR roadmap
Specific opportunities, realistic timelines, and the activities that will actually move the needle.
Selected results
IndiVillage
IndiVillage repositioned from BPO to AI-as-a-Service. A narrative that resonated with enterprise buyers, marquee accounts won, and long-term visibility built.
Machani
Machani went from zero market presence to a CNN 30-minute feature, major press coverage, and NVIDIA and Google partnerships.
Truphone
Truphone competed against global telco giants — and won enterprise logos including JP Morgan and CitiBank through sharp positioning and analyst relationships.
XTCC
XTCC launched at COP28 and Davos, won 'Best Innovation' at the COP opening ceremony, landed Financial Times coverage, and engaged the World Bank and IMF.
Common questions
How do you measure PR success?
In business outcomes. Did the coverage drive traffic? Did it help close deals? Did investors mention it? No AVE, no impression counts. If it didn't move the business forward, it didn't work.
We're pre-Series B. Is it too early?
Depends on your goals. If you're raising in the next 6 months, now is the time to build visibility. If you're still finding product-market fit, wait until you have something concrete to talk about.
Do you guarantee coverage?
No one can guarantee coverage — journalists make their own decisions. You'll have the positioning, materials, and relationships that give you the best possible chance. And an honest view of what's realistic.
What's the difference between this and a PR agency?
Agencies typically assign junior staff and run playbooks. You get someone who understands your business deeply and thinks strategically about what actually moves the needle. No account managers, no monthly reports — just results.
Let's talk about your visibility goals
If you're a growth-stage tech company that needs PR which actually drives results, let's have a conversation about what's possible.
A note from Mark
Most tech PR is backwards. Agencies chase coverage, then try to convince you it mattered. The result is press clippings that make you feel good but don't change anything.
I've spent my career in the space between communications and commercial outcomes. At IndiVillage, I repositioned the company and closed the deals personally. At Truphone, I built the marketing function that supported a £100M+ raise. At Machani, I took a robotics company from zero visibility to CNN in months.
The common thread: PR that's tied to business results, not vanity metrics. If that's what you're looking for, we should talk.
— Mark Pinnes, Founder