For Series B-C technology companies. Visibility that converts to customers, investors, and talent — not vanity metrics and coverage reports.
Fifteen-minute diagnostic call. No deck. No pitch.
PR built around commercial outcomes — because coverage that doesn't convert is just noise.
Every AI company claims to be "revolutionising" something. I help you find the angle that actually matters — the positioning that makes journalists, investors, and customers pay attention.
Series B and C announcements need more than a press release. I build the narrative, prepare the briefings, and ensure your round generates the attention it deserves — with investors, customers, and talent.
Your CEO should be the face of your category. Speaking opportunities, thought leadership, media relationships — built strategically over time, not opportunistically.
In crowded markets, perception matters. I help you own a position in your space — through media, analyst relationships, and the strategic communications that shape how you're seen relative to competitors.
No long-term commitment required. The first conversation includes an honest assessment — your current visibility, competitive positioning, and specific opportunities.
Who covers your space, what they care about, and how to reach them. No generic media lists.
Clear, differentiated positioning you can use across all communications. Not a 50-page brand book.
Specific opportunities, realistic timelines, and the activities that will actually move the needle.
Repositioned from BPO to AI-as-a-Service. Built the narrative that resonated with enterprise buyers. Closed marquee accounts while building long-term visibility.
Built UK healthcare robotics market from zero. CNN 30-minute feature. Major press coverage. NVIDIA and Google partnerships initiated.
Positioned startup against global telco giants. Built analyst relationships. Won enterprise logos including JP Morgan and CitiBank.
Launched at COP28 and Davos. Won 'Best Innovation' at COP opening ceremony. Financial Times coverage. World Bank and IMF engagement.
In business outcomes. Did the coverage drive traffic? Did it help close deals? Did investors mention it? I'm not interested in AVE or impression counts. If it didn't move the business forward, it didn't work.
Depends on your goals. If you're raising in the next 6 months, now is the time to build visibility. If you're still finding product-market fit, wait until you have something concrete to talk about.
No one can guarantee coverage — journalists make their own decisions. What I guarantee is that you'll have the positioning, materials, and relationships that give you the best possible chance. And I'll be honest about what's realistic.
Agencies typically assign junior staff and run playbooks. I work directly with you, understand your business deeply, and think strategically about what will actually move the needle. No account managers, no monthly reports — just results.
If you're a growth-stage tech company that needs PR which actually drives results, let's have a conversation about what's possible.
Most tech PR is backwards. Agencies chase coverage, then try to convince you it mattered. The result is press clippings that make you feel good but don't change anything.
I've spent my career in the space between communications and commercial outcomes. At IndiVillage, I repositioned the company and closed the deals personally. At Truphone, I built the marketing function that supported a £100M+ raise. At Machani, I took a robotics company from zero visibility to CNN in months.
The common thread: PR that's tied to business results, not vanity metrics. If that's what you're looking for, we should talk.
— Mark Pinnes, Founder