Marketing that closes. Campaigns built around pipeline.
Your marketing drives revenue. Your sales team has what they need. Your board stops asking 'where are the leads?' Demand generation for Series B-C technology companies — tied to deals, not vanity metrics.
Fifteen minutes. No deck.
What you get
Marketing built around commercial outcomes — because activity that doesn't convert is just noise.
Campaign architecture
Not just tactics — the strategic framework that connects your marketing activity to revenue. Demand generation built around how your buyers actually buy.
Content that converts
Strategy and execution. A content engine that positions you as a category leader and drives qualified leads into your pipeline. Thought leadership that earns revenue, not applause.
Sales enablement
Marketing that makes your sales team more effective. The materials, messaging, and processes that accelerate deal cycles and increase close rates.
Account-based marketing
For Series B-C companies selling to enterprise. Targeted campaigns that reach the accounts that matter — not spray-and-pray demand gen.
What a typical engagement includes
No long-term commitment required. The first conversation includes an honest assessment — your current marketing performance, competitive positioning, and specific opportunities.
Pipeline audit
Where your leads come from, what converts, and where the gaps are. Data-driven, not assumptions.
Competitive analysis
How you're positioned relative to competitors. What angles are available. Where you can win.
90-day growth roadmap
Specific campaigns, realistic timelines, and the activities that will actually move the pipeline.
Selected results
IndiVillage
IndiVillage built a scalable sales and marketing engine from zero, repositioned from BPO to AI-as-a-Service, and won marquee enterprise accounts while building the team to sustain it.
Dell & Atos
Two 30-year rivals unified into an award-winning partnership. An integrated go-to-market and ABM programme targeting Fortune 500 accounts.
Truphone
Truphone built a marketing function from zero — a demand generation engine that supported global expansion across 13 countries and enterprise sales.
Shell
A 36-country stakeholder engagement programme that built the narrative unlocking access to a previously closed competitive bid.
Common questions
How is this different from hiring a marketing agency?
Agencies execute tactics. You get strategic marketing leadership — the senior counsel that shapes your entire go-to-market approach, embedded in your leadership team, not a vendor delivering reports.
We have a marketing team. Do we need this?
If your team is executing well but lacking strategic direction, this fills that gap. The work integrates with your existing team to provide the senior leadership layer that turns good execution into great results.
What does "pipeline-focused" actually mean?
Every activity ties to revenue. No impressions, followers, or MQLs that don't convert. Success is measured in qualified pipeline and closed deals.
What sectors do you focus on?
Primarily technology — AI, SaaS, fintech, cybersecurity. Series B-C companies that have proven product-market fit and need to scale their marketing systematically.
Let's talk about your pipeline goals
If you're a growth-stage tech company that needs marketing which actually drives revenue, let's have a conversation about what's possible.