For Series B-C technology companies. Demand generation that ties to revenue — not vanity metrics, not activity reports, not content calendars that don't convert.
Fifteen-minute diagnostic call. No deck. No pitch.
Marketing built around commercial outcomes — because activity that doesn't convert is just noise.
Not just tactics — the strategic framework that connects your marketing activity to revenue. Demand generation built around how your buyers actually buy.
Strategy and execution. I build the content engine that positions you as a category leader and drives qualified leads into your pipeline. Not thought leadership for its own sake.
Marketing that makes your sales team more effective. The materials, messaging, and processes that accelerate deal cycles and increase close rates.
For Series B-C companies selling to enterprise. Targeted campaigns that reach the accounts that matter — not spray-and-pray demand gen.
No long-term commitment required. The first conversation includes an honest assessment — your current marketing performance, competitive positioning, and specific opportunities.
Where your leads come from, what converts, and where the gaps are. Data-driven, not assumptions.
How you're positioned relative to competitors. What angles are available. Where you can win.
Specific campaigns, realistic timelines, and the activities that will actually move the pipeline.
Built scalable sales and marketing engine from zero. Repositioned from BPO to AI-as-a-Service. Closed marquee accounts personally while building the team.
Built integrated go-to-market and ABM programme. Unified 30-year rivals into award-winning partnership targeting Fortune 500.
Built marketing function from zero. Created demand generation engine that supported global expansion and enterprise sales.
Created 36-country stakeholder engagement programme. Built narrative that unlocked access to previously closed competitive bid.
Agencies execute tactics. I provide strategic marketing leadership — the senior counsel that shapes your entire go-to-market approach. I work as part of your leadership team, not as a vendor delivering reports.
If your team is executing well but lacking strategic direction, this fills that gap. I work with your existing team to provide the senior leadership layer that turns good execution into great results.
Every activity ties to revenue. I'm not interested in impressions, followers, or MQLs that don't convert. We measure success in qualified pipeline and closed deals.
Primarily technology — AI, SaaS, fintech, cybersecurity. Series B-C companies that have proven product-market fit and need to scale their marketing systematically.
If you're a growth-stage tech company that needs marketing which actually drives revenue, let's have a conversation about what's possible.